Could you please add some timezone clocks at the hp or ingame so that you can easily see when your actions gonna take place?
Maybe one for EDT, one for UTC+1 (Central European Time) and so on.
Maybe 3 clocks would be nice and they don't need to be that big. Just some little clocks or digital displays.
That would be great if you don't need to calculate the time when maybe the special event this week ends.
If you are referring to when streams are supposed to happen, maybe it would be better if the global message changed the hour based on each user's local time. Or at least add a small countdown timer on the site/in-game for events.